Victoria Beer Honors Posada Calaveras for 2024 Day of the Dead Commemorative

Victoria Beer is one of the oldest Mexican beer brands in Mexico. It traces its roots to 1865 in Toluca, Mexico.This year they are honoring Jose Guadalupe Posada with calavera images modeled after those created over 112 years ago by the master print maker himself. We were honored to have been advisors regarding the images. Posada was know to drink tequila and since Victoria Beer dates back to his time, he might very well have had a Victoria.

New Play: Staged Reading of Catrina and Posada from Nov 2023 Now on Vimeo to Preview

Synopsis José Guadalupe Posada sits alone in his simple Mexico City apartment drinking tequila as he has done for years at the end of each calendar year. He is despondent, having a bit of an existential crises, questioning the worth of his life’s work, when he is suddenly visited by a mysterious yet familiar messenger. It is his creation known now as la Catrina. Has she come to comfort him? Or perhaps this calavera has a bone to pick with him on some hot issues? Real or dream, a debate ensues to a final dance in the grave. It's a work in progress but you can watch what we have so far! Copy and paste the link below into your browser. https://vimeo.com/1011675448?share=copy