Wednesday, December 15, 2010

Santa Maria de Guadalupe

In this image attributed to Posada we are given the story of Santa Maria de Guadalupe and the four apparitions associated with her. Because the printing plates were reusable the Vanegas Arroyo printing house could seemingly issue new broadsides but with different text/type for occasions related to a particular saint or religious holiday. This was one way to keep costs down in the competitive market for their publications.

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